Sans Normal Anbis 5 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Dexa Pro' by Artegra, 'Merge Pro' by Philatype, and 'Hoxton North' by The Northern Block (names referenced only for comparison).
Keywords: ui text, branding, headlines, packaging, editorial, friendly, humanist, approachable, contemporary, clean, readability, approachability, modernity, brand voice, rounded terminals, open counters, soft curves, slab-like feet, single-storey a.
This typeface has smooth, rounded curves paired with sturdy vertical stems and subtly squared terminals, creating a clean but not overly geometric texture. The lowercase shows open apertures and generous counters, with a single-storey “a” and a compact, rounded “g” that reinforce an informal, readable rhythm. Several letters exhibit small slab-like feet or flared joins (notably in forms like the uppercase A and the lowercase l), adding a mild calligraphic/humanist flavor without becoming decorative. Figures are clear and sturdy, with round forms (0, 8, 9) leaning toward circular construction and straight-sided numerals (1, 4, 7) keeping an even, practical color in text.
It suits interface and product text where clarity and a welcoming tone are important, as well as brand systems that want modern friendliness without sacrificing structure. The sturdy letterforms also work well for headlines, signage, and packaging where you need clean silhouettes and dependable legibility.
Overall, the tone is friendly and modern, with a slightly human touch that keeps it from feeling sterile. The rounded shapes and open forms read as approachable and service-oriented, while the sturdy construction maintains a confident, contemporary presence.
The design appears intended to balance contemporary simplicity with a humanist, approachable warmth. Its rounded construction and open lowercase forms suggest a focus on everyday readability, while the slightly slab-like finishing details add character for display and brand use.
The sample text shows a consistent, even typographic color at larger sizes, with comfortable spacing and clear internal shapes that help words remain legible. The blend of rounded bowls and subtly squared terminals gives headings a gentle firmness—soft on the edges but stable in silhouette.