Sans Normal Hiluh 7 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Artegra Soft' by Artegra and 'Innova' by Durotype (names referenced only for comparison).
Keywords: ui text, product design, editorial, signage, branding, friendly, clean, modern, approachable, neutral, versatility, clarity, modernity, approachability, readability, rounded terminals, soft geometry, open apertures, humanist.
A clean sans with softly rounded terminals and a gentle, geometric understructure. Curves are smooth and near-monoline, with open counters and a steady rhythm across text. Uppercase forms are simple and spacious (notably the circular O/Q and the balanced, straight-sided H/N), while lowercase keeps an uncomplicated, readable construction with a single-storey g, a looped descender on q, and a straight, minimal f and t. Numerals follow the same rounded, even-stroke logic, with clear, open shapes and restrained detailing.
Well-suited to interface typography, product copy, and general-purpose editorial text where a neutral, friendly sans is needed. The open apertures and rounded finishing also make it a good candidate for signage and brand systems that want modern clarity with a soft edge.
The overall tone is friendly and contemporary, aiming for clarity without feeling clinical. Rounded stroke endings and generous internal space give it an approachable, everyday voice suited to UI and editorial settings.
The design appears intended as a versatile, contemporary sans that balances geometric simplicity with human-friendly warmth. It prioritizes straightforward letterforms and consistent rhythm for reliable day-to-day reading across many contexts.
Distinctive cues include a Q with a small diagonal tail, a J with a curved hook, and a W built from pointed joins that adds a touch of energy amid otherwise calm forms. Spacing appears comfortable in running text, supporting legibility at medium sizes.