Sans Normal Hogas 2 is a light, normal width, low contrast, upright, normal x-height font visually similar to 'Artegra Sans', 'Artegra Soft', and 'Dexa Round' by Artegra (names referenced only for comparison).
Keywords: ui text, branding, headlines, signage, packaging, clean, friendly, modern, approachable, neutral, versatility, readability, friendly tone, modern clarity, clean simplicity, rounded, soft terminals, open counters, monoline, airy.
A rounded, monoline sans with softly curved joins and gently eased terminals throughout. Curves are smooth and circular, while straight strokes stay even and calm, producing a tidy, contemporary rhythm. Counters are generally open and generous, and the overall spacing reads clear and breathable in text. The numerals follow the same rounded construction, with simplified, legible shapes and consistent stroke behavior.
Works well for interface labels, product UI, and general-purpose branding where clarity and friendliness are desired. Its even stroke weight and open forms also suit short headlines, wayfinding/signage, and packaging copy that needs to remain legible while feeling modern and approachable.
The tone is modern and approachable, combining a clean, neutral voice with a subtle friendliness from the rounded geometry. It feels calm and unassuming rather than edgy or technical, making it suitable for straightforward communication with a soft touch.
The design appears intended as a versatile everyday sans that prioritizes clean readability while adding warmth through rounded geometry. It aims to be adaptable across display and text settings without calling attention to quirks, relying instead on consistent curves and a smooth, contemporary texture.
Round forms (like O/C/G and bowls in B/P/R) look intentionally circular, and the diagonals maintain the same smooth, monoline feel as the verticals. The punctuation and basic shapes in the sample text keep a consistent softness, helping paragraphs feel welcoming and easygoing.