Slab Contrasted Suby 7 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'Serifa' by Bitstream, 'Dallas Print Shop' by Fenotype, 'Equip Slab' by Hoftype, 'Serifa' by Linotype, 'Polyphonic' by Monotype, 'PF Centro Slab Pro' by Parachute, and 'Typewriter' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, packaging, logos, signage, confident, sturdy, retro, friendly, loud, impact, readability, heritage, branding, emphasis, blocky, bracketed, rounded, compact, ink-trap-like.
This is a heavy, blocky slab serif with broad proportions and firmly bracketed, rectangular serifs. Strokes are thick with a subtle but noticeable modulation, and many joins show softened corners and gentle rounding that keeps the forms from feeling overly mechanical. Counters are relatively tight for the weight, with large, open bowls and a steady, even rhythm across text. Overall spacing reads generous and stable, supporting strong word shapes at display sizes.
Best suited to headlines and short, high-impact copy where its heavy slabs and broad stance can do the work—posters, signage, product packaging, and brand marks. It can function in subheads or pull quotes when set with comfortable leading and slightly open tracking to avoid crowding.
The tone is bold and assertive with a classic, slightly vintage flavor—more collegiate and storefront than delicate or luxurious. Its rounded stress and sturdy slabs give it a friendly, approachable presence while still feeling authoritative and emphatic.
The design appears aimed at delivering maximum impact and legibility through stout stems, emphatic slab serifs, and a consistent, confident rhythm. It balances classic slab-serif cues with softened details to remain approachable in contemporary display typography.
In the sample text the dense weight creates dark typographic color, so line spacing and tracking benefit from a bit of breathing room. Numerals match the same stout, slabbed construction, reinforcing a cohesive, poster-ready feel.