Slab Contrasted Hogu 7 is a very bold, wide, medium contrast, italic, normal x-height font visually similar to 'Equip Slab' by Hoftype (names referenced only for comparison).
Keywords: posters, headlines, packaging, signage, sports branding, retro, western, punchy, playful, confident, impact, nostalgia, expressiveness, branding, bracketed, rounded, chunky, soft-angled, ink-trap-like.
A heavy, right-leaning slab serif with broad proportions and compact counters. The serifs are thick and bracketed, often forming wedge-like terminals that feel carved rather than mechanical. Strokes show clear but not delicate contrast, with rounded joins and subtle notches in tight corners that improve separation at bold sizes. The overall rhythm is lively, with slightly irregular curves and a strong, blocky silhouette across both caps and lowercase.
Best suited to display settings where weight and personality are assets: posters, big headlines, storefront-style signage, and packaging that needs a confident, retro-leaning voice. It can also work for short pull quotes or campaign lines when set with generous tracking and comfortable line spacing.
The tone reads bold and outgoing, with a distinctly vintage flavor. Its chunky slabs and energetic slant suggest classic poster lettering and old-school display typography, balancing toughness with a friendly, humorous warmth.
The design appears intended to deliver maximum impact with a familiar, heritage-inspired slab serif language, combining bold, bracketed serifs with an italicized, animated flow for expressive branding and display typography.
Figures are stout and attention-grabbing, matching the letters’ broad stance and dense color. The lowercase maintains a sturdy, headline-like presence rather than becoming texty, helping long lines keep momentum while staying visually cohesive.