Sans Normal Bodaj 13 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Acumin' by Adobe, 'Swiss 721' by Bitstream, 'Applied Sans' by Monotype, and 'Cern' by Wordshape (names referenced only for comparison).
Keywords: ui text, signage, editorial, presentations, branding, clean, modern, neutral, corporate, utilitarian, clarity, versatility, neutrality, modernity, system use, geometric, monoline, open apertures, large counters, crisp terminals.
A clean sans serif with predominantly geometric construction and monoline strokes. Curves are smooth and round (notably in C, G, O, and the numerals), while straight-sided forms keep a steady vertical rhythm. Terminals are crisp and largely horizontal/vertical, and the letterforms maintain generous internal space with open apertures and large counters for clarity. The lowercase shows simple, straightforward shapes with a single-storey a and g, and the numerals follow the same even, circular logic.
Well-suited for interface labels, dashboards, and general-purpose product typography where clarity matters. It also works for signage and wayfinding due to its open shapes, and for editorial layouts, reports, and presentation decks that need a clean, modern sans without strong stylistic bias. For branding, it supports straightforward, contemporary identities and pairs easily with more expressive secondary type.
The overall tone is neutral and contemporary, designed to stay out of the way rather than draw attention. Its even color and tidy proportions read as professional, practical, and businesslike, with a calm, no-nonsense personality.
The design appears intended as a versatile, everyday sans serif optimized for legibility and consistency. Its geometric underpinnings and restrained details suggest a focus on broad usability across print and screen, providing a modern look without becoming stylistically dominant.
The sample text shows consistent spacing and a stable texture across mixed case, with rounded forms balancing the more rigid verticals. The ampersand is compact and modern, matching the font’s overall restrained, functional styling.