Sans Normal Nodim 10 is a very bold, wide, low contrast, upright, tall x-height font visually similar to 'Realgar' by Emtype Foundry, 'Acaraje' and 'Campeche' by Latinotype, 'Rational' by René Bieder, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, bold, friendly, modern, confident, clean, impact, clarity, approachability, modern branding, display emphasis, rounded, blocky, geometric, compact apertures, large counters.
This typeface is a heavy, rounded sans with broad proportions and sturdy, even strokes. Curves are built from smooth, near-circular forms, producing generous counters in letters like O, Q, and e, while terminals are clean and largely squared-off for a crisp silhouette. The lowercase shows a tall feel with simple, single-storey forms (notably a and g), and the overall rhythm is compact due to relatively tight apertures in characters such as c, s, and e. Numerals are equally hefty and legible, with straightforward construction and consistent weight that reads clearly at display sizes.
It performs best in headlines, posters, packaging, and brand marks where strong presence and quick readability are needed. The dense, rounded forms also suit signage and social graphics, especially when set with ample spacing and generous margins.
The tone is assertive and upbeat, combining a no-nonsense heaviness with approachable rounded shapes. It feels contemporary and energetic, suited to messages that need to land quickly and confidently without looking harsh or technical.
The design appears intended to deliver maximum impact with a friendly geometric voice: simple structures, consistent stroke strength, and rounded bowls that keep the color even and the message direct.
At larger sizes the shapes read as solid and graphic, with distinctive massing and clear interior spaces. The tight openings and thick joins create a strong “stamp-like” presence that favors short phrases and bold typographic statements.