Sans Normal Sidov 14 is a light, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, branding, editorial, signage, packaging, clean, friendly, modern, approachable, informal, versatility, readability, approachability, modern neutrality, rounded, monoline, open apertures, soft terminals, humanist.
A monoline sans with softly rounded terminals and gently squared curves, giving letters a smooth, cushioned silhouette. Strokes remain even and calm, with open counters and generous apertures that keep forms legible at smaller sizes. Proportions feel balanced and slightly humanist in rhythm: bowls are round, joins are smooth, and diagonals (as in A, V, W) are clean without sharp aggression. The lowercase shows a simple, single-storey a and g, while figures are straightforward and clear, matching the same rounded, even stroke logic.
Well-suited for UI and product text where clarity and a smooth, modern tone are needed, as well as brand systems seeking a friendly sans that stays neutral enough for broad use. It should also perform well for short editorial passages, captions, and straightforward signage where open forms and even rhythm support quick reading.
The overall tone is friendly and contemporary, leaning toward an approachable, everyday voice rather than a formal or technical one. Its softened corners and open shapes create a relaxed, welcoming feel that reads cleanly without looking sterile.
The design intention appears to be a versatile, readable sans that balances geometric cleanliness with softened, human-friendly details. By keeping strokes even and terminals rounded, it aims to maintain a modern look while staying approachable across both display snippets and longer text settings.
Spacing appears comfortable and consistent in text, supporting an even texture across lines. The design keeps distinctive letterforms without relying on decorative quirks, using rounded geometry and open shapes as its main personality.