Sans Normal Sidov 5 is a light, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, branding, headlines, posters, packaging, friendly, modern, clean, approachable, airy, readability, modernity, friendliness, simplicity, rounded, monoline, open apertures, soft terminals, humanist.
A monoline sans with gently rounded geometry and softly finished terminals. Curves are smooth and circular in letters like C, O, and G, while straight strokes stay clean and even, producing an overall calm rhythm. Uppercase forms are straightforward and open, and the lowercase shows a friendly, humanist flavor with a single-storey a, a looped g, and a curved, descending tail on q. Figures are simple and readable, with rounded bowls and consistent stroke endings that keep the texture light and uncluttered in text.
Well suited to UI labels, product branding, and editorial headlines where a clean sans is needed but a softer personality is preferred. It also works nicely for posters and packaging that benefit from an approachable, rounded voice and clear numerals.
The font reads as friendly and contemporary, balancing neutrality with a warm, informal edge. Its rounded construction and open shapes give it an approachable tone suited to everyday communication rather than strict corporate formality.
The design appears intended to provide a versatile, readable sans with rounded, geometric foundations and a human, friendly finish. It aims for clarity and simplicity while adding just enough distinctive character through softened terminals and approachable lowercase forms.
Letterspacing appears comfortable in running text, and the open counters help maintain clarity at larger paragraph sizes. Distinctive details include the Q with a sweeping diagonal tail and the softly curved joins in V/W that avoid sharp, aggressive angles.