Sans Normal Nomor 12 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'Arpona Sans' by Floodfonts, 'Sans Beam' by Stawix, and 'Nuno' by Type.p (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, signage, bold, friendly, modern, confident, playful, impact, approachability, clarity, brand voice, display emphasis, rounded, geometric, soft corners, compact counters, high impact.
A heavy, rounded sans with broad proportions and smooth, geometric construction. Curves are generously circular and terminals feel softly finished, while joins stay clean and sturdy. Counters are relatively tight for the weight, giving the letters a dense, poster-ready color. Uppercase forms read stable and blocky; lowercase follows with simple, single-storey shapes and minimal stroke modulation for a consistent, solid rhythm across words.
Best suited for headlines, logos, packaging, and short-form messaging where a thick, rounded voice can carry visual authority. It also works well for signage and large UI moments (hero banners, callouts, price points) where quick recognition and strong silhouette are priorities.
The overall tone is confident and upbeat, with a friendly softness that keeps the weight from feeling aggressive. It suggests contemporary branding energy—direct, approachable, and a bit playful—especially in large sizes where the rounded geometry becomes a key part of the voice.
The design appears intended to deliver maximum visual impact with a friendly, contemporary feel—using geometric rounding and simplified forms to remain approachable while staying highly legible at display sizes.
Figures are bold and straightforward with ample width and strong presence, suited to big, clear readouts. The dense letterfit and compact internal spaces create a strong texture in paragraph-like samples, favoring display settings where impact and immediacy matter most.