Serif Contrasted Jofi 9 is a light, very wide, very high contrast, upright, normal x-height font.
Keywords: headlines, magazines, branding, posters, packaging, editorial, luxury, dramatic, refined, fashion, elegance, editorial display, premium branding, classic revival, hairline, didone-like, vertical stress, sharp serifs, crisp terminals.
A high-contrast serif with pronounced vertical stress, featuring crisp, thin hairlines and strong thick-to-thin modulation throughout. Serifs are sharp and minimally bracketed, with a distinctly elegant, engraved feel in the joins and terminals. Proportions run wide with generous letterspacing tendencies at display sizes, while counters stay open and clean, producing a bright, airy texture. Curves and bowls are smooth and taut, and the overall rhythm is formal and controlled, with punctuation and figures matching the same razor-thin detailing.
Best suited to headlines, pull quotes, mastheads, and other editorial display settings where its contrast and sharp finishing can be appreciated. It also fits premium branding applications such as cosmetics, jewelry, boutique hospitality, and high-end packaging, particularly when paired with ample whitespace.
The tone is polished and upscale, evoking fashion-editorial and gallery-program aesthetics. Its dramatic contrast and hairline detailing communicate precision and sophistication, reading as confident and luxurious rather than casual or friendly.
The design appears intended to deliver a contemporary take on a classic high-contrast serif for display-led typography, prioritizing elegance, visual drama, and a refined print-like finish. Its wide stance and clean, controlled curves suggest a focus on striking, polished composition over everyday text durability.
At larger sizes the delicate horizontals and hairline serifs become a key stylistic feature, giving the face a striking sparkle in headlines. In dense text, the extreme contrast creates a lively texture that can feel more ornamental than purely utilitarian, especially where thin strokes begin to visually recede.