Sans Normal Ulrev 9 is a regular weight, wide, medium contrast, upright, short x-height font.
Keywords: headlines, packaging, posters, children’s, branding, friendly, casual, playful, approachable, quirky, approachability, personality, informality, readability, softness, rounded terminals, soft corners, open counters, humanist, hand-drawn.
A rounded sans with softly modulated strokes and gently irregular geometry that reads as intentionally informal rather than rigidly constructed. Curves are broad and smooth, with round-ish terminals and softened joins that avoid sharp corners. Proportions feel roomy and slightly uneven from letter to letter, giving the line a natural rhythm; bowls and counters stay fairly open, helping clarity despite the relaxed drawing. Uppercase forms are simple and spacious, while lowercase shows more personality through varied widths, asymmetrical details, and a single-storey ‘a’ and ‘g’ style impression.
Well-suited to headlines, short paragraphs, and display settings where a friendly, approachable voice is needed. It can work nicely for packaging, casual branding, posters, educational or children-oriented materials, and UI moments that benefit from warmth and softness.
The overall tone is warm and personable, with a lightly whimsical, handmade flavor. It feels modern and friendly rather than technical, projecting ease, informality, and a touch of charm.
Likely designed to provide a clean sans foundation while injecting human, hand-drawn nuances for personality. The goal appears to be easy readability paired with a relaxed, informal texture that stands out in titles and conversational copy.
The font’s character comes through most in its lowercase and numerals, where small quirks in curvature and terminal shaping create a distinctive texture in running text. Spacing appears comfortable and the rounded forms keep dense text from feeling harsh.