Sans Normal Atgum 6 is a regular weight, normal width, medium contrast, upright, short x-height font.
Keywords: ui labels, packaging, editorial, children’s books, posters, friendly, casual, humanist, quirky, approachable, approachability, readability, human warmth, brand friendliness, rounded, soft terminals, calligraphic, open counters, playful.
A rounded sans with gently modulated strokes and a lively, hand-drawn rhythm. Terminals are mostly soft and slightly tapered, with subtle flare at joins that suggests pen influence rather than rigid geometry. Curves are generous and smooth, producing open counters in letters like C, O, and e, while verticals keep a steady presence for readability. Proportions feel informal and slightly irregular in a controlled way, with noticeable variation in letter widths and a relaxed, unforced spacing.
Well-suited for UI labels, app or web headings, and short-to-medium text where a friendly voice is desired. It can work nicely in editorial layouts, packaging, and posters that benefit from an approachable, contemporary sans with a human touch. The clear shapes and open counters support readability, while the lively details help branding and display settings feel more distinctive.
The overall tone is warm and personable, balancing clarity with a light quirkiness. Its soft curves and pen-like modulation read as human and conversational rather than technical or corporate. The font conveys an easygoing, everyday character that can feel welcoming and mildly playful without becoming novelty.
The design appears intended to provide a clean sans foundation with softened, pen-influenced details that add warmth and character. It aims for broad usability while avoiding a sterile, purely geometric feel, giving text a conversational tone in both headlines and continuous reading.
Uppercase forms stay simple and clean, while lowercase shapes add more personality through curved shoulders and tapered strokes. Numerals are rounded and friendly, with forms that prioritize legibility over strict uniformity. The overall texture in paragraph setting is smooth and even, with a slightly handwritten cadence that keeps long lines from feeling mechanical.