Sans Normal Edmas 1 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Poynter Gothic' by Font Bureau and 'FF Meta', 'FF Unit', and 'FF Unit Rounded' by FontFont (names referenced only for comparison).
Keywords: ui text, branding, editorial, signage, infographics, modern, technical, clean, dynamic, neutral, clarity, modernization, speed, neutrality, versatility, oblique, rounded, monoline, open counters, crisp terminals.
A slanted, monoline sans with rounded, ellipse-driven bowls and consistently smooth curves. Strokes maintain an even thickness with minimal modulation, while terminals are clean and sharply cut, giving the outlines a crisp, engineered feel. Proportions are balanced and fairly compact, with open apertures and straightforward construction that keeps letterforms legible in continuous text. Figures follow the same oblique rhythm, with clear, simple silhouettes and restrained detailing.
This font suits interface typography, charts, and information design where a clean oblique sans can add emphasis without sacrificing clarity. It also works well for contemporary branding and editorial subheads or pull quotes that benefit from a streamlined, dynamic texture.
The overall tone is modern and matter-of-fact, with a subtle sense of motion from the forward slant. Its clean geometry and even color read as contemporary and efficient rather than expressive or decorative.
The design appears intended as a practical italic companion or standalone oblique style: smooth, geometric forms paired with crisp terminals to deliver a contemporary, readable voice across display sizes and running text.
Curved letters show neatly controlled arcs and open counters, while diagonals (notably in forms like V/W/X and the slanted figures) create a steady rightward cadence. The italic angle is consistent across uppercase, lowercase, and numerals, helping text maintain an even, uninterrupted flow.