Sans Normal Jalem 2 is a bold, very wide, low contrast, upright, tall x-height font visually similar to 'Grozen Medical' by Bring To Type, 'Midnight Sans' by Colophon Foundry, 'CCS Noken' by Creative Corner Studio, 'Otoiwo Grotesk' by Pepper Type, and 'Phonk Sans' by Slava Antipov (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, modern, punchy, techy, playful, impact, approachability, modernity, clarity, rounded, soft terminals, geometric, big counters, compact joins.
A hefty sans with broad proportions and rounded geometry that leans on circular bowls and smooth, softened corners. Strokes are consistently thick with minimal modulation, producing a strong, even color in text. Counters are generous and open, with round forms (O, o, 0) reading as near-circles and many joins kept compact for a clean silhouette. The lowercase shows a high x-height and simple, sturdy structures, while diagonals (K, V, W, X, y) are wide and stable, contributing to an expansive rhythm across a line.
Best suited to display roles where width and weight can be used for emphasis—headlines, posters, brand marks, packaging, and large-format signage. It can also work for short UI labels or navigation where a friendly, high-visibility sans is needed, but its broad proportions will demand extra horizontal space.
The overall tone is confident and approachable: bold-feeling without aggression, with rounded shapes that read friendly and contemporary. Its wide, buoyant forms give it a slightly playful, headline-forward presence that can also feel tech-adjacent and streamlined.
The design appears intended to deliver maximum presence with a soft, geometric voice: a wide, rounded sans that stays clean and legible while projecting a modern, approachable character in prominent sizes.
In the sample text, the dense stroke weight and wide set create strong impact, while the large counters help preserve clarity at display sizes. The figures are similarly robust and rounded, keeping numerals visually aligned with the letterforms for cohesive titling and numbering.