Sans Normal Itmij 7 is a very bold, very wide, low contrast, upright, normal x-height font visually similar to 'ATF Wedding Gothic' by ATF Collection, 'Fusion Collection' by Blaze Type, 'Gremlin' by Hazztype, and 'Jasan' by Storm Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, bold, modern, friendly, sporty, confident, impact, clarity, modernity, approachability, display strength, rounded, geometric, blocky, soft corners, compact counters.
This is a heavy, wide sans with rounded, geometric construction and minimal stroke modulation. Curves tend toward circular/elliptical bowls, while many joins and terminals are subtly softened rather than sharply cut. The face shows strong, steady verticals and broad horizontals with compact internal counters in letters like B, P, R, and e, creating a dense, solid color. Lowercase forms are straightforward and sturdy, with single-storey a and g and a short, utilitarian t; overall spacing reads open enough for display but remains visually tight due to the weight and large letterforms.
Best suited for headlines, large-format messaging, and bold branding where a strong, wide word shape is desirable. It can work well on packaging, signage, sports or entertainment promotions, and UI moments that call for emphatic labels. For longer text, it is more effective in short bursts (subheads, calls to action) where its weight and width support impact.
The font communicates a confident, contemporary tone with a friendly softness from its rounded geometry. Its wide stance and dense weight feel energetic and assertive, suited to attention-grabbing headlines without becoming harsh. The overall impression is modern and approachable, with a slightly sporty, poster-like presence.
The design appears intended to deliver maximum visual impact through wide proportions, heavy strokes, and clean geometric shapes, while keeping an approachable feel through rounded detailing. It aims to be a modern display workhorse that remains legible at large sizes and maintains consistent rhythm across letters and numbers.
Uppercase shapes emphasize broad proportions and strong symmetry, while the numerals follow the same rounded, geometric logic (notably the smooth, looped 8 and 9). Diagonal letters like K, V, W, X, and Y use thick, stable strokes that keep the texture consistent. In paragraph-like settings, the mass and width quickly dominate the page, suggesting it is intended more for display than extended reading.