Sans Normal Lagir 2 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Reyhan' by Plantype and 'Eloquia' by Typekiln (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, social ads, energetic, sporty, punchy, confident, modern, impact, motion, emphasis, branding, display, slanted, rounded, geometric, blocky, compact apertures.
A heavy, slanted sans with rounded, geometric construction and compact internal counters. Strokes are broadly even and end in clean, blunt terminals, creating a dense, poster-like color on the page. Curves (C, O, S, 0) are smooth and full, while joins and diagonals (K, V, W, Y) feel sturdy and slightly compressed, reinforcing a tight rhythm. Numerals are large and bold with simple, sturdy shapes and minimal interior space.
Best suited to attention-grabbing display work such as headlines, posters, and promotional layouts where strong emphasis and motion are desirable. It can also work well for sports-oriented branding, packaging callouts, and short bursts of copy in digital ads where bold, immediate readability matters.
The overall tone is assertive and energetic, with a fast, forward-leaning stance that reads as sporty and contemporary. Its dense letterforms and rounded geometry give it a friendly bluntness rather than a sharp or technical feel.
The design appears intended to deliver maximum impact with a modern, rounded sans voice while adding speed and emphasis through a consistent slant. Its compact counters and sturdy shapes suggest a focus on bold, high-contrast hierarchy in branding and display typography rather than delicate text setting.
Apertures and counters are relatively tight in several letters, which boosts impact at display sizes but can reduce clarity as text gets smaller. The slant is consistent across capitals, lowercase, and figures, helping it maintain a cohesive, motion-driven texture in headlines.