Sans Normal Lomiy 3 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Nustar' by Matt Chansky (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, promotions, sporty, punchy, assertive, energetic, modern, impact, momentum, emphasis, modernization, approachability, oblique, heavy, rounded, geometric, compact.
A heavy, oblique sans with rounded geometric construction and broad, even strokes. Curves are smooth and generous (notably in C, O, S, and 8), while counters stay open enough to preserve clarity at large sizes. Terminals are clean and mostly squared-off with subtle rounding, and the overall rhythm is compact with strong mass and minimal internal detailing. Numerals match the letterforms in weight and slant, with sturdy shapes and straightforward geometry.
This font is well suited to short, high-impact text such as headlines, posters, promotional graphics, and energetic brand applications (especially sports or action-oriented themes). It can also work for packaging callouts and bold UI accents where emphasis and quick recognition are more important than long-form reading comfort.
The tone is bold and kinetic, with a forward-leaning stance that feels active and confident. Its rounded geometry keeps the voice friendly rather than harsh, while the heavy weight reads as emphatic and attention-grabbing.
The design appears intended as a strong, contemporary display italic that delivers immediate visual punch while staying approachable through rounded, geometric forms. It aims to create momentum and emphasis with a consistent slant and dense, high-contrast-in-impact silhouette.
The italic angle is consistent across capitals, lowercase, and figures, producing a cohesive, unified texture in lines of text. The design prioritizes impact and uniform color over fine typographic nuance, making it most convincing when used as a statement style.