Sans Normal Okgoj 4 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Telder HT Pro' by Huerta Tipográfica, 'Multiple' by Latinotype, 'Camphor' and 'Morandi' by Monotype, 'Agent Sans' by Positype, and 'Blacker Sans Pro' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, modern, friendly, confident, clean, straightforward, clarity, impact, modernity, robustness, geometric, rounded, solid, crisp, high legibility.
A heavy, geometric sans with large circular counters, smooth curves, and mostly uniform stroke weight. Proportions are balanced and compact, with wide bowls in letters like C, O, and Q and a sturdy, squared-off presence in E, F, and T. Terminals are clean and uncomplicated, while joins stay tight and consistent, producing a dense, even texture in text. The lowercase shows a double-storey “g,” simple “a,” and a short, clean “t,” with numerals that read clearly and evenly at display sizes.
Best suited to short-to-medium display settings where impact and legibility are priorities, such as headlines, campaign graphics, packaging, and wayfinding. It can also work for UI labels and navigation where a strong, clear voice is needed, though its density suggests using it selectively for longer passages.
The overall tone is contemporary and direct, combining a friendly roundness with a confident, no-nonsense weight. It feels approachable rather than formal, making it well-suited to brands and interfaces that want clarity with warmth.
Designed to deliver a bold, contemporary sans voice built on simple geometric construction and consistent strokes, prioritizing clarity, robustness, and a friendly, modern presence across letters and numerals.
In running text, the strong verticals and generous counters keep words open and readable, while the weight creates pronounced emphasis and presence. The rhythm is steady and uniform, favoring clarity over calligraphic or humanist nuance.