Sans Superellipse Geluh 7 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'AZN Unified' by AthayaDZN (names referenced only for comparison).
Keywords: sports branding, motorsport, headlines, posters, app ui, sporty, energetic, technical, aggressive, futuristic, speed emphasis, impact display, modern branding, athletic tone, oblique, compact, angular, squared, rounded corners.
A heavy, forward-slanted sans with squared, superellipse-like bowls and consistently rounded corners. Strokes are thick and uniform with minimal contrast, and terminals are cleanly sheared to match the oblique angle, creating sharp, wedge-like endings. Counters tend to be compact and rectangular-oval, with tight apertures and a taut rhythm that emphasizes speed and solidity. Numerals echo the same clipped, geometric construction, staying sturdy and legible at display sizes.
This font works best where impact and motion are desirable: sports identities, team graphics, racing and automotive visuals, gaming and tech promotions, and punchy headlines on posters or packaging. It can also serve as a strong accent face in interfaces or dashboards where concise labels need a bold, dynamic presence.
The overall tone is fast, assertive, and performance-driven, with a distinctly modern, engineered feel. Its slanted geometry and compact counters give it a competitive, high-impact voice suited to action-oriented messaging.
The design appears intended to combine the immediacy of an italic display sans with a geometric, rounded-rectangle construction for a contemporary, speed-focused look. It prioritizes visual punch, tight rhythm, and a streamlined silhouette that holds together in large-scale typography.
Uppercase forms read particularly strong and modular, while the lowercase maintains the same squared construction and forward motion. The consistent slant across letters and figures helps create a cohesive, streamlined texture in headlines and short bursts of text.