Sans Normal Kubom 18 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Urania' by Hoftype, 'Applied Sans' by Monotype, and 'Identidad' by Punchform (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, dynamic, sporty, confident, modern, direct, impact, momentum, clarity, modernity, slanted, geometric, clean, solid, high-impact.
A slanted sans with sturdy, uniform stroke weight and smooth, geometric curves. The letterforms feel compact and forward-leaning, with rounded bowls (notably in O/C/G and the lowercase o/e) and crisp terminals that stay clean rather than calligraphic. Counters are open and fairly generous for the weight, and the overall rhythm is even, producing a strong, continuous text color. Numerals and capitals share the same firm, streamlined construction, with simple shapes and minimal detailing.
Well-suited to headlines, branding, and promotional typography where a strong, fast-moving voice is needed. It should work especially well on packaging and signage, and in sports or tech-adjacent design contexts where punchy emphasis and clear shapes are priorities.
The overall tone is energetic and assertive, with a forward-driving stance that reads as active and contemporary. Its heavy presence feels confident and practical, leaning more toward performance and impact than softness or delicacy.
The design appears intended to deliver high-impact communication with a modern, energetic slant, balancing geometric simplicity with enough openness to remain readable at larger text sizes. It prioritizes a cohesive, streamlined silhouette that holds up in bold, attention-focused applications.
Spacing appears balanced for display and short text, with a consistent slant across capitals, lowercase, and figures that helps maintain momentum. Round characters stay very circular, while diagonals (A/V/W/X/Y/Z) look taut and stable, reinforcing a crisp, engineered feel.