Sans Normal Suduy 2 is a bold, normal width, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, branding, signage, friendly, playful, chunky, casual, retro, approachability, display impact, warm branding, informal voice, retro flavor, soft corners, rounded, humanist, hand-drawn, bouncy.
A heavy, rounded sans with softly tapered strokes and subtly irregular curves that keep the texture lively rather than rigid. Counters are open and generously shaped, with circular forms leaning toward ovals and a slightly bouncy baseline rhythm in mixed text. Terminals are blunt or softly rounded, and joins stay smooth, producing a compact, sturdy silhouette in both caps and lowercase. Figures are simple and sturdy, matching the letterforms with consistent weight and similarly rounded corners.
Best suited to display roles where weight and friendliness are assets: headlines, posters, packaging, labels, and brand marks. It can also work for short, emphatic UI or editorial callouts where a warm, informal voice is desired, but its density and personality make it less ideal for long-form reading at small sizes.
The overall tone is warm and approachable, with a hint of handmade charm. Its chunky forms and gentle irregularity read as informal and upbeat, evoking a retro-signage friendliness without feeling overly decorative.
The design appears aimed at delivering a bold, approachable display sans with rounded geometry and a lightly hand-touched rhythm. It prioritizes impact and friendliness, offering a familiar sans structure softened by curved terminals and subtly playful proportions.
In text, the font maintains strong word shape and high presence, with noticeable softness in corners that reduces harshness at larger sizes. The slight unevenness in stroke flow adds personality, suggesting a crafted feel while remaining clearly constructed and consistent.