Sans Normal Okmem 10 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Minimalism' by Adita Fonts, 'FF Infra' by FontFont, 'Neurial Arabic' and 'Neurial Grotesk' by Indian Type Foundry, and 'Live Grotesk' by Matt Chansky (names referenced only for comparison).
Keywords: headlines, branding, posters, signage, ui labels, modern, confident, clean, friendly, clarity, modernity, versatility, impact, geometric, rounded, open counters, even rhythm, compact joins.
This is a sturdy sans with predominantly geometric construction: round characters are close to circular, and straight stems and bowls meet with clean, compact joins. Terminals are mostly flat and decisively cut, with gentle rounding in curves that keeps forms smooth rather than sharp. Counters are open and well-defined, and the overall texture is even, producing a dense but readable color in text. Numerals follow the same straightforward geometry, with clear, uncomplicated shapes that align well with the capitals.
It suits headline and display settings where a strong, clean voice is needed, such as branding, posters, and signage. It can also work for short UI labels and interface typography where a clear, modern sans is preferred, especially at medium-to-large sizes.
The tone is modern and self-assured, with a clean, pragmatic feel. Its rounded geometry adds a mild friendliness, while the strong stroke presence reads as confident and direct rather than delicate or ornamental.
The design appears intended to deliver a contemporary, geometric sans voice with dependable legibility and a firm visual presence. Its controlled shapes and open counters suggest a focus on clarity and versatility across branding and display contexts.
The sample text shows stable spacing and a consistent rhythm across mixed case, with capitals feeling solid and lowercase remaining clear at larger display sizes. Letterforms maintain a restrained, no-nonsense silhouette that prioritizes clarity and visual consistency over expressive quirks.