Sans Normal Utbah 5 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Alamia' and 'Kardinal' by Ani Dimitrova, 'Brandon Text' by HVD Fonts, 'Marat Sans' by Ludwig Type, and 'Alergia Grotesk' by Machalski (names referenced only for comparison).
Keywords: ui text, editorial, brand systems, signage, marketing, dynamic, modern, friendly, casual, legibility, versatility, approachability, forward motion, oblique, humanist, rounded, open apertures, compact caps.
A slanted sans with rounded, gently elliptical bowls and smooth, low-contrast strokes. The capitals are clean and compact with straightforward geometry, while the lowercase has a more humanist rhythm and noticeable calligraphic lean. Curves are generous and open (notably in C, G, S, and e), counters are roomy, and joins stay smooth rather than angular. Figures are clear and contemporary, with simple construction and consistent stroke endings that avoid sharp terminals.
Well-suited for user interfaces, product copy, and general-purpose editorial typography where a clear sans with added motion is desirable. It should also work for branding and marketing materials that want a contemporary voice without becoming overly technical, and for short signage or labels where quick recognition matters.
The overall tone feels brisk and approachable, combining a contemporary, utilitarian clarity with a casual, energetic slant. It reads as modern and friendly rather than formal, with a slightly expressive, editorial flavor that keeps it from feeling purely neutral.
The design appears intended as a versatile, everyday italic sans that stays highly readable while adding forward movement and personality. It balances simple, modern construction with humanist softness to remain approachable across many contexts.
Spacing and shapes suggest an emphasis on legibility at text sizes, with open forms and uncomplicated details. The italic angle is steady and consistent across letters and numerals, and the design maintains a cohesive rhythm between straight strokes and rounded bowls.