Sans Normal Kogip 7 is a bold, narrow, low contrast, italic, normal x-height font visually similar to 'Myriad' by Adobe, 'Artegra Soft' by Artegra, 'Aspira' by Durotype, 'Belle Sans' by Park Street Studio, and 'Marble' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, promotional graphics, sporty, urgent, modern, confident, dynamic, impact, momentum, space saving, emphasis, modernity, oblique, condensed, brash, compact, crisp.
This typeface is a compact, right-leaning sans with sturdy strokes and clean, open counters. Forms are built from simple geometric curves and straight segments, with rounded joins and a generally uniform stroke color that stays consistent across caps, lowercase, and numerals. The condensed proportions keep letters tall and space-efficient, while the italic slant and slightly squared terminals give the rhythm a forward-driving, graphic feel. Numerals follow the same energetic construction, reading clearly at display sizes with solid, uncomplicated shapes.
It performs best in attention-grabbing roles such as headlines, posters, and promotional layouts where a compact footprint and strong presence are useful. The forward slant and dense color also make it a natural fit for sports branding, energetic packaging, and short, high-impact UI or signage statements at larger sizes.
The overall tone is fast, assertive, and contemporary—more about momentum and impact than delicacy. Its slanted stance and dense texture suggest motion, competition, and emphasis, creating a confident voice suited to energetic messaging.
The design appears intended to deliver a modern, high-energy sans that feels quick and forceful while remaining straightforward to set. By combining condensed proportions with an oblique structure and robust stroke weight, it aims to maximize impact and economy of space in display typography.
Capitals present a straightforward, engineered silhouette, while the lowercase maintains readability through open apertures and clear differentiation between similar shapes. The heavy color and tight proportions create a strong typographic block, especially in multi-line settings, where the slant adds visual direction and urgency.