Sans Contrasted Aslus 7 is a light, narrow, medium contrast, upright, tall x-height font.
Keywords: editorial, magazines, branding, headlines, packaging, airy, elegant, contemporary, refined, refined modernity, clarity, editorial tone, elegant display, monolinear feel, open counters, high aperture, rounded terminals, clean curves.
This typeface presents a slim, softly modulated stroke with gentle contrast and a clean, sans-like construction. Forms are tall and open, with generous interior space and high apertures that keep letters from closing up. Curves are smoothly drawn and terminals tend toward rounded, softened endings rather than sharp cuts, producing a calm rhythm across lines. Proportions are slightly condensed overall, with simple, legible shapes and minimal ornament, while still showing subtle calligraphic influence in curves and joins.
It performs well in editorial contexts such as magazine headlines, pull quotes, and section titling where a refined, slender voice is desired. The clean construction and open shapes also suit branding and packaging applications that need a contemporary, upscale feel, especially at larger sizes or with comfortable tracking.
The overall tone is light, polished, and modern, with a quiet sophistication that feels editorial rather than purely utilitarian. Its slender build and smooth curves convey an understated elegance, suitable for designs that want clarity with a touch of refinement.
The design appears intended to balance modern sans simplicity with subtle stroke modulation, creating a sophisticated display-and-text hybrid that stays readable while adding elegance. Its tall, open forms suggest an aim for clarity and an airy page color in contemporary layouts.
In text settings the font maintains an even texture with clear differentiation between similar shapes, aided by open counters and restrained detailing. The numerals match the letterforms’ slim, airy character and integrate cleanly in mixed content.