Sans Normal Diray 10 is a light, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, body text, editorial, branding, signage, modern, clean, friendly, neutral, approachable, versatility, readability, neutrality, approachability, humanist, open counters, soft curves, asymmetric terminals, even color.
This typeface presents a clean sans construction with gently rounded curves and subtly humanist detailing. Strokes stay visually even, with smooth joins and softly tapered, slightly angled terminals that keep the forms from feeling mechanical. Counters are open and circular-to-oval, giving letters like C, G, O, and e a spacious, readable interior. Proportions feel balanced and steady, with a consistent rhythm in mixed-case text and straightforward, legible numerals.
It works well for interface copy and general-purpose body text where clarity and an even typographic color are important. The open apertures and straightforward letterforms also suit editorial layouts, light branding systems, and functional signage at moderate sizes.
The overall tone is modern and calm, with a friendly, contemporary neutrality. Its soft curves and open shapes create an approachable voice suitable for everyday reading without calling attention to itself.
The design appears intended as a versatile, general-purpose sans that prioritizes clarity and a smooth reading rhythm. By combining simple, rounded structures with mild humanist cues, it aims to feel contemporary and approachable across a range of everyday settings.
Uppercase forms lean toward simple geometric silhouettes, while the lowercase shows more personality through the single-storey a and g, and a clear, open e. The Q’s tail is understated, and diagonals (V, W, Y) remain crisp without becoming sharp or aggressive, supporting an even texture in paragraphs.