Sans Normal Mabov 3 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'EquipExtended' by Hoftype, 'Fact' by ParaType, and 'Artico' by cretype (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, promotional graphics, sporty, energetic, confident, modern, punchy, impact, momentum, emphasis, modern branding, display, oblique, compact counters, rounded terminals, heavy strokes, high impact.
A heavy, oblique sans with broad proportions and a firm, forward slant. Letterforms are built from smooth, rounded curves and sturdy straight segments, with largely uniform stroke weight and compact internal counters that keep shapes dense and dark. Curves (C, G, O, S) feel slightly squared-off by the weight, while diagonals (A, K, V, W, X, Y) read crisp and stable. The lowercase maintains clear, simplified construction with single-storey forms and short, rounded terminals, producing an assertive, tightly knit texture in words.
This face performs best in large, attention-grabbing settings such as headlines, posters, athletic or automotive-themed branding, and bold promotional graphics. It can also work for packaging callouts and labels where quick recognition matters more than extended readability.
The overall tone is fast, forceful, and contemporary, projecting momentum through its oblique stance and high-density color. It feels competitive and extroverted—well suited to messages that should sound bold, direct, and action-oriented.
The design appears intended to deliver maximum impact with a streamlined sans structure, using an oblique posture and dense forms to convey speed and strength. Its simplified shapes and consistent weight aim for immediate legibility and a bold graphic presence.
In continuous text, the combination of strong slant and tight apertures creates a compact rhythm that favors short bursts of copy over long reading. Numerals match the same stout, rounded construction and remain highly visible at display sizes.