Sans Normal Apmat 1 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Kagins' by Rhtype (names referenced only for comparison).
Keywords: headlines, branding, posters, signage, packaging, modern, friendly, confident, clean, approachable, impact, approachability, clarity, modernity, simplicity, rounded, geometric, solid, smooth, open.
A heavy, rounded sans with smooth, continuous curves and gently squared terminals. Counters are generous and mostly circular, giving the letters a stable, even color across lines. Uppercase forms are straightforward and geometric, with broad bowls and clean joins, while the lowercase keeps a simple, contemporary skeleton with a single-storey “a” and “g”. Figures are sturdy and highly legible, with consistent stroke presence and minimal modulation.
Best suited to display roles where a strong, friendly sans is needed—headlines, brand marks, packaging, and large-format signage. It also performs well for short UI labels or callouts where clarity and impact matter more than long-form reading economy.
The overall tone is modern and approachable, balancing friendliness from the rounded geometry with a confident, high-impact presence. It reads as contemporary and practical rather than decorative, making it feel trustworthy and direct.
The design appears intended as a contemporary, rounded workhorse for bold messaging: geometric enough to feel modern and systematic, but softened to remain welcoming. It prioritizes immediate legibility and a consistent, solid texture in larger sizes.
The typeface maintains a calm rhythm in text, with open apertures and clear interior spaces that prevent the heavy weight from clogging. Curved letters (like C, O, S) emphasize smoothness, while flat horizontals and verticals keep the design disciplined and signage-ready.