Sans Normal Ufgev 7 is a regular weight, wide, high contrast, upright, normal x-height font visually similar to 'Bologna' by David Turner, 'Begum Sans' by Indian Type Foundry, 'Chakai' by Latinotype, and 'Blacker Sans Pro' by Zetafonts (names referenced only for comparison).
Keywords: headlines, editorial, magazines, book design, branding, formal, classic, authoritative, refined, editorial voice, classic refinement, premium tone, readable contrast, crisp, sculpted, flared, calligraphic, high-contrast.
A sculpted, high-contrast text face with flared terminals and wedge-like finishing on many strokes, giving the letterforms a subtly serifed feel while maintaining clean, open shapes. Curves are smooth and elliptical, with pronounced thick–thin transitions and a lively, slightly calligraphic stress. Uppercase forms are broad and spacious with generous counters (notably in C, G, O, Q), while lowercase keeps a steady x-height with compact, sturdy bowls and clear apertures. Numerals are similarly modeled with strong contrast and crisp joins, producing a sharp, print-oriented rhythm at display and text sizes.
Well suited to editorial typography—magazine headlines, section openers, pull quotes, and book titling—where high-contrast modeling can add sophistication and presence. It can also support brand systems seeking a classic, authoritative tone, especially in larger sizes where the flared terminals and sculpted curves are most apparent.
The overall tone is editorial and traditional, leaning toward an established, bookish authority rather than a casual or utilitarian voice. Its crisp contrast and flared endings add a refined, slightly dramatic texture that reads as premium and considered.
The design appears intended to merge clean, modern construction with classical stroke modulation, delivering a polished reading texture and a distinguished voice. Its wide, open forms and consistent contrast suggest an aim for clarity and elegance in both short headlines and longer text passages.
Stroke modulation is consistent across the set, creating a pronounced black-and-white pattern in words and a strong vertical emphasis. The spacing appears comfortable and the shapes stay open in running text, with distinctive, angular terminals contributing to a confident, stately color.