Sans Normal Jagiv 2 is a regular weight, very wide, low contrast, upright, tall x-height font visually similar to 'Dean Gothic' by Blaze Type, 'Midnight Sans' by Colophon Foundry, 'Cy Grotesk Std' by Kobuzan, and 'Ordina' by Schriftlabor (names referenced only for comparison).
Keywords: headlines, branding, signage, ui labels, posters, modern, clean, friendly, neutral, tech, clarity, modernity, approachability, versatility, screen readability, geometric, open apertures, rounded terminals, uniform strokes, generous spacing.
This sans serif presents broad, generously proportioned letterforms with a uniform stroke and softly rounded corners. Curves are smooth and close to geometric, with round counters in letters like O and C and a consistent, even rhythm across the alphabet. The lowercase shows large, open shapes and simple construction (single-storey a and g), while straight-sided letters like H, N, and E feel sturdy and stable. Numerals follow the same wide, rounded logic, with clear, open bowls and minimal detailing for high clarity at display sizes.
It performs best in headlines, brand marks, signage, and UI labels where its broad proportions and open forms can be appreciated. It can also work for short paragraphs or large-format editorial callouts when a clean, contemporary voice is desired.
The overall tone is contemporary and straightforward, projecting an approachable, user-friendly clarity. Its wide stance and rounded geometry add a calm, slightly upbeat character without feeling playful or decorative. The result reads as modern and functional, suited to interfaces and branding that want to feel clear and welcoming.
The design appears intended to deliver a modern, highly legible sans with a spacious, geometric feel. It prioritizes clarity and consistency through simple shapes, open counters, and a stable, upright posture, aiming for versatility across digital and print display contexts.
Apertures and counters are notably open, helping maintain legibility in bold, large settings. The wide proportions and smooth joins give the text a steady, expansive color on the line, making it feel confident and uncluttered in headlines and short blocks.