Sans Normal Bekif 2 is a regular weight, narrow, low contrast, upright, normal x-height font.
Keywords: posters, packaging, kids, headlines, signage, friendly, playful, casual, handmade, quirky, approachability, handmade feel, playfulness, casual branding, rounded, soft, informal, bouncy, humanist.
A rounded sans with softly modeled strokes and subtly irregular, hand-drawn geometry. Curves are generously rounded and terminals read as slightly blunted rather than sharply cut, giving letters a buoyant, “cut-paper” feel. Proportions are compact with a steady rhythm, while small variations in stroke angles and widths keep the texture lively. Counters are open and simple, and the overall construction favors smooth, circular forms over rigid straight-sided shapes.
It works well for posters, headings, packaging, and signage where a friendly, informal voice is desired. The rounded, low-detail forms also suit kids-oriented materials, playful branding, and short-to-medium text where a warm, human touch is more important than strict neutrality.
The font conveys an approachable, playful tone—more personable than technical. Its gentle wobble and rounded forms suggest spontaneity and warmth, making text feel conversational and lightly whimsical without becoming overly decorative.
The design appears intended to provide a clean sans foundation infused with a casual, hand-crafted personality. It aims for easy readability while introducing gentle irregularities that add charm and distinctiveness in branding and display settings.
The alphabet shows consistent simplification across forms, with rounded joins and minimal detailing. The numeral set follows the same soft, slightly quirky construction, maintaining an even color in paragraphs while still retaining a handmade character at display sizes.