Sans Normal Arrey 11 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to '1955' by Alan Smithee Studio, 'AG Book W1G' by Berthold, 'Afical' by Formatype Foundry, 'Neue June' by Matt Chansky, 'Helvetica Now' by Monotype, and 'Neue Rational Standard' by René Bieder (names referenced only for comparison).
Keywords: ui text, editorial, branding, presentations, signage, neutral, modern, clean, corporate, utilitarian, versatility, clarity, neutrality, modernity, functionality, geometric, monolinear, open apertures, generous spacing, even rhythm.
A clean, monolinear sans with broadly geometric construction and smooth, circular bowls. Curves are round and steady, and terminals tend to finish with straightforward, squared cuts rather than tapered endings. Proportions feel generous and open, with ample counters and clear separation between stems, supporting a consistent, even texture in continuous text. The numerals follow the same simple, functional logic, with rounded forms and uncomplicated diagonals that keep the overall rhythm calm and legible.
It performs well in interface copy and general-purpose text where clarity and an even typographic color are priorities. The open forms and simple geometry also suit corporate branding, reports, and presentation materials, and it should hold up for straightforward signage and wayfinding at moderate sizes.
The tone is neutral and contemporary, leaning practical rather than expressive. Its calm, tidy shapes read as dependable and matter-of-fact, with a friendly clarity that stays professional and unobtrusive.
The design appears intended as a versatile everyday sans: neutral, highly readable, and visually consistent across uppercase, lowercase, and numerals. Its emphasis on clean geometry and unobtrusive detailing suggests a focus on broad usability across digital and print contexts.
Round letters like C, O, and Q show smooth, near-circular geometry, while diagonals in A, K, V, W, and X remain crisp and clean. The lowercase maintains a straightforward, readable structure with open forms that avoid crowding in paragraph settings.