Sans Normal Orben 4 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Cadmium' by AVP, 'Myriad' by Adobe, 'Fact' by ParaType, and 'Belle Sans' by Park Street Studio (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, modern, direct, solid, impact, clarity, modernity, simplicity, rounded, geometric, clean, blocky, high-impact.
A heavy, geometric sans with broad, rounded bowls and smooth, continuous curves paired with straight-sided stems. Counters are open and generous for the weight, and terminals are mostly blunt with minimal modulation. Circular letters like O and Q read as near-ellipses, while forms such as a, g, and e use simplified, single-storey constructions that keep the texture compact and uniform. The overall rhythm is sturdy and even, with wide interior spaces and straightforward joins that favor clarity at display sizes.
Best suited to headline and display work where strong presence is needed, such as posters, storefront signage, product packaging, and brand wordmarks. It can also work for UI labels or navigation at larger sizes when a robust, modern tone is desired.
The tone is assertive and contemporary, with a friendly, approachable softness coming from the rounded geometry. Its dense black shapes project confidence and immediacy, making the voice feel direct rather than delicate or formal.
The design appears intended to deliver a clean, geometric display sans that maintains legibility through open counters and simplified letterforms while maximizing impact through substantial strokes and compact proportions.
Uppercase characters lean toward classic geometric proportions, and the numerals are similarly rounded and substantial, with clear silhouettes. In text, the weight creates a strong typographic color and a compact line texture, emphasizing headlines and short phrases over long reading.