Sans Normal Rukof 7 is a regular weight, wide, monoline, upright, normal x-height font.
Keywords: ui, branding, signage, packaging, editorial, modern, friendly, clean, technical, neutral, clarity, approachability, versatility, modernity, consistency, rounded, geometric, open apertures, soft corners, even color.
A rounded geometric sans with smooth, monoline strokes and generously curved corners. Forms lean on circular and elliptical construction, producing consistent, even texture across words. Counters are roomy and apertures stay open, helping letters remain distinct at display and text sizes. Terminals are clean and softly finished, and the overall proportions feel broad and stable with straightforward, contemporary letterfit.
Well-suited to UI and product design where a steady, legible texture is important, especially in buttons, navigation, and dashboards. The rounded geometry also works for contemporary branding, packaging, and wayfinding, and it can serve as a clean editorial sans for headings and short-to-medium text blocks.
The tone is modern and approachable, balancing a technical, system-like clarity with softened curves that keep it from feeling harsh. Its rounded geometry reads calm and neutral, making it suitable for interfaces and everyday brand communication without calling attention to itself.
The design appears aimed at a contemporary, rounded sans that prioritizes clarity and consistency while maintaining a friendly, accessible feel. It suggests an intent to provide a versatile workhorse face that reads confidently across digital and print contexts.
Round characters like O/0 and 8 emphasize symmetrical geometry, while joins in letters such as m/n and diagonal constructions (v/w/x/y) keep a consistent rhythm and stroke behavior. Numerals follow the same rounded logic, with clear silhouettes and an even, disciplined weight distribution.