Sans Normal Atmev 7 is a regular weight, normal width, monoline, upright, normal x-height font.
Keywords: ui text, branding, packaging, wayfinding, headlines, friendly, clean, approachable, modern, playful, readability, modernity, approachability, simplicity, rounded, geometric, open, crisp, even.
A rounded, geometric sans with smooth circular bowls, open apertures, and largely uniform stroke thickness. Curves are clean and continuous, with gently softened joins that keep the texture calm and consistent in text. Proportions favor simple, readable forms: the uppercase is straightforward and balanced, while the lowercase uses single-storey shapes (notably the a and g) that reinforce an informal, contemporary feel. Terminals are mostly rounded or softly squared, and the numerals follow the same clear, uncluttered construction for a cohesive set.
This font works well for interface and product text where clean shapes and open counters support quick recognition. Its rounded, friendly construction also suits modern branding, packaging, and editorial headlines that want a welcoming voice while staying visually tidy.
The overall tone is friendly and contemporary, combining a neat, minimal structure with a subtle warmth from its rounded forms. It feels approachable and lightly playful without becoming quirky, making it suitable for communication that should read as clear and welcoming.
The design appears intended to provide a clear, modern sans with softened geometry—prioritizing straightforward letterforms, consistent rhythm, and an approachable tone that holds up across both display sizes and longer lines of text.
In running text the spacing and rhythm read evenly, with generous counters that help maintain clarity. The design leans on simple geometry—round O/Q forms and smooth S/C curves—creating a consistent “soft-modern” texture across mixed-case and numerals.