Serif Normal Midam 5 is a regular weight, normal width, very high contrast, upright, tall x-height font.
Keywords: magazines, headlines, book covers, branding, packaging, editorial, luxury, classic, dramatic, refined, editorial voice, premium feel, classic revival, display impact, text clarity, high-contrast, hairline serifs, bracketed, calligraphic, sculpted.
A high-contrast serif with crisp hairlines and weighty, sculpted main strokes. Serifs are fine and sharply finished, often with subtle bracketing that creates a carved, transitional-to-didone rhythm. Capitals feel stately and slightly wide in the round forms, while the lowercase shows a tall x-height and compact counters that keep words dense and dark on the line. Curves are smooth and taut, joins are clean, and the overall texture is glossy and formal with strong thick–thin modulation.
Well suited to magazine typography, display headlines, and cover work where contrast and elegance are assets. It can also serve branding and premium packaging applications, and it holds up in short to medium text blocks when you want a distinctly editorial, high-style voice.
The font reads as polished and upscale, with a strong editorial presence and a sense of ceremonial classicism. Its dramatic contrast and crisp terminals give it a fashionable, gallery-like tone that feels deliberate and confident rather than casual.
The design appears intended to deliver a contemporary, fashion-forward take on classic high-contrast serif forms: sharp, luxurious details paired with robust stems and a tall x-height for confident readability at display and editorial sizes.
In text settings the letterforms create a pronounced vertical cadence and a relatively dark color for a high-contrast design, helped by the tall x-height and sturdy stems. Diagonals and bowls show carefully controlled flare and taper, and the numerals share the same chiseled contrast, making mixed text and figures feel consistent.