Serif Normal Midam 7 is a bold, wide, very high contrast, upright, normal x-height font.
Keywords: headlines, editorial, magazine, posters, book covers, elegant, formal, classic, dramatic, prestige, impact, editorial voice, classic revival, display emphasis, bracketed, sculptural, crisp, high-waisted, display-ready.
A high-contrast serif with broad proportions, crisp hairlines, and weighty main strokes that create a strongly engraved, poster-like rhythm. Serifs are bracketed and sharply finished, with pronounced triangular joins and tapered terminals that give counters a sculpted, calligraphic feel. Round forms show dynamic stress and a slightly pinched, pointed shaping in places, while capitals read sturdy and monumental with generous width. Lowercase maintains a steady x-height with prominent ascenders and deep, dark joins, producing dense word shapes and clear vertical emphasis.
This face is well suited to headlines, magazine typography, and brand applications that want a classic serif voice with elevated contrast. It should perform especially well in display contexts such as posters, book covers, pull quotes, and section openers where its sculpted details can be appreciated.
The overall tone is refined and authoritative, combining classic bookish cues with a more theatrical, attention-grabbing contrast. It feels ceremonial and editorial—suited to conveying prestige and seriousness—while the sharp terminals add a touch of drama and flourish.
The design appears intended to deliver a traditional serif foundation with heightened contrast and sculptural terminals, aiming for a premium, editorial look that reads confidently at display sizes. Its wide, stable capitals and dense lowercase suggest an emphasis on impact and elegance over neutrality.
In text, the strong contrast and bold joins create a deep typographic color that can feel luxurious at larger sizes but visually assertive in long passages. Figures appear sturdy and traditional, matching the capitals’ weight and presence, and punctuation is compact and crisp, reinforcing a tight, formal texture.