Serif Normal Vemav 3 is a light, normal width, very high contrast, upright, normal x-height font.
Keywords: headlines, magazines, book covers, luxury branding, posters, elegant, editorial, refined, classical, luxurious, editorial elegance, classic revival, premium tone, display impact, hairline, bracketed, crisp, calligraphic, high-waisted.
A delicate serif with razor-thin hairlines and firm, sculpted main strokes, creating a distinctly dressy contrast pattern. Serifs are fine and mostly bracketed, with sharp terminals and tapered joins that keep contours crisp at large sizes. Uppercase forms feel stately and restrained, while the lowercase shows a more calligraphic rhythm—noticeable in the ear and arm shapes, the curved descenders, and the teardrop-like finishing on several strokes. Numerals follow the same refined logic, with thin entry/exit strokes and poised curves that read best when given space.
Best suited to display and editorial applications such as magazine headlines, pull quotes, book and album covers, and luxury-oriented branding. It can work for short-to-medium text in high-quality print or on-screen at comfortable sizes, especially where its contrast and fine detailing can be preserved.
The overall tone is polished and high-end, suggesting fashion, culture, and premium publishing. Its sharp detailing and airy hairlines convey sophistication and ceremony more than utility, with a distinctly “boutique editorial” voice.
Likely designed to deliver a contemporary take on classic high-contrast serif typography: authoritative uppercase for titles paired with a lively, slightly calligraphic lowercase for reading rhythm. The intent appears to be elegance and visual sparkle, prioritizing refined detail and editorial presence.
The design leans on generous internal counters and clear vertical stress, which helps maintain elegance in longer passages while keeping the texture light and shimmering. In dense settings or small sizes, the extremely thin hairlines may visually recede, so careful size and reproduction choices matter.