Sans Normal Pogur 7 is a very bold, normal width, monoline, upright, normal x-height font visually similar to 'Aspira' by Durotype, 'Brightly Stories' by Graphicxell, 'Aaux Next Cond' by Positype, and 'Artico' by cretype (names referenced only for comparison).
Keywords: headlines, posters, packaging, kids branding, signage, playful, friendly, retro, quirky, chunky, friendly impact, display emphasis, brand character, retro charm, rounded, soft corners, cartoonish, bouncy, informal.
A heavy, rounded sans with thick, even strokes and broadly softened corners throughout. Forms lean on simple geometric construction—blocky verticals and wide bowls—while keeping a slightly irregular, hand-cut feel in joins and terminals. Counters are compact and apertures tend to be fairly closed, giving the design a dense, punchy color. Uppercase shapes are sturdy and straightforward; lowercase keeps single-storey forms and simplified details, with a large, prominent dot on the i/j and a descender on the q that reads as a short, angled tail. Numerals match the same chunky rhythm with rounded silhouettes and minimal contrast.
Best suited to headlines, short statements, and branded phrases where a bold, friendly voice is desirable—such as posters, packaging, event graphics, storefront signage, and youth-oriented or casual product identities. It can also work for logo wordmarks when a chunky, rounded presence is needed.
The overall tone is warm and upbeat, reading as approachable and a little mischievous rather than formal or technical. Its rounded heft and subtle wobble suggest a retro display sensibility with a kid-friendly, cartoon-adjacent energy.
Likely designed to deliver maximum impact with an approachable, rounded silhouette—prioritizing personality and immediacy over typographic neutrality. The simplified, geometric forms and slight irregularities aim to feel fun and informal while remaining highly legible at display sizes.
The heavy stroke and tight interior spaces make it most comfortable at larger sizes, where the rounded shapes and quirky details stay clear. The texture is intentionally lively rather than strictly mechanical, which adds personality in headlines but can feel busy in long passages.