Sans Normal Amdek 14 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Neptune' by Indian Type Foundry and 'Rawson' and 'Rebrand' by Latinotype (names referenced only for comparison).
Keywords: ui, branding, headlines, signage, packaging, modern, friendly, clean, neutral, confident, clarity, versatility, modernity, approachability, geometric, rounded, boldish, smooth, open apertures.
A rounded geometric sans with smooth, low-contrast strokes and broadly circular bowls. Curves are generous and even, while terminals are clean and mostly straight-cut, creating a crisp silhouette despite the soft construction. Capitals are wide and steady with simple, monoline geometry; lowercase keeps a compact, sturdy rhythm with clear counters and minimal calligraphic modulation. Numerals are straightforward and legible, matching the same round/rectilinear balance and consistent stroke color across the set.
Well-suited for interface typography, product and brand systems, and clear editorial headlines where a modern, friendly sans is needed. The sturdy shapes and open counters also make it effective for signage and packaging, especially at medium to large sizes where its geometric character can read cleanly.
The overall tone is contemporary and approachable, with a friendly softness coming from the round forms and open counters. It feels neutral and dependable rather than expressive or quirky, projecting clarity and calm confidence in both short labels and larger headlines.
The font appears designed to deliver a versatile, modern sans voice that balances geometric simplicity with approachable roundness. Its consistent stroke weight and uncomplicated letterforms suggest an emphasis on clarity, broad usability, and an even, predictable typographic texture.
The design emphasizes even texture and stable spacing, producing a solid typographic “color” in paragraphs. Round letters (O/C/G/Q) read particularly smooth and consistent, while straight-sided forms (E/F/H/N) keep the voice practical and structured.