Sans Normal Amnur 14 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Elisar DT' and 'Elisar DT Infant' by DTP Types, 'Ageo' by Eko Bimantara, 'Kirshaw' by Kirk Font Studio, 'TT Norms Pro' by TypeType, and 'URW Form' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, branding, posters, signage, ui labels, modern, friendly, confident, clean, approachable, clarity, approachability, modern branding, strong presence, simplicity, rounded, geometric, even strokes, open apertures, short ascenders.
This typeface presents a geometric, rounded sans structure with smooth curves and broadly uniform stroke weight. Counters are generous and mostly circular/oval, while terminals tend to finish cleanly with minimal tapering, giving the letters a sturdy, simplified silhouette. Uppercase forms feel spacious and stable, and the lowercase maintains a straightforward, contemporary construction with compact ascenders and a clear, single-storey-style rhythm in the round letters. Numerals follow the same solid, simple forms, favoring legibility over ornament.
It performs well in headlines and short text where a strong, clean presence is needed, such as branding, posters, and signage. The open counters and straightforward letterforms also make it suitable for UI labels and navigation elements, especially at medium-to-large sizes where its weight and rounded structure read clearly.
The overall tone is modern and friendly, with a confident, no-nonsense clarity. Its rounded geometry softens the weight and keeps the voice approachable, making it feel contemporary rather than technical or formal. The texture reads steady and dependable, suited to interfaces and branding that want warmth without playfulness.
The design appears intended to deliver a contemporary geometric sans voice that emphasizes clarity and approachability. It prioritizes consistent shapes, open interiors, and a steady typographic color to support prominent messaging and clean, modern layouts.
Round characters (such as O/C/G and o/e) are notably full and open, helping the face stay readable at large display sizes. Diagonals (like V/W/X/Y and k) are crisp and decisive, balancing the otherwise curved, soft geometry and keeping the overall rhythm from feeling overly bubbly.