Serif Flared Upriy 2 is a regular weight, normal width, medium contrast, upright, normal x-height font.
Keywords: display, posters, packaging, book covers, branding, storybook, crafted, warm, retro, whimsical, personality, warmth, decorative texturing, classic reference, flared, bracketed, rounded, soft corners, incised feel.
This typeface uses sturdy, gently modulated strokes with flared stroke endings that widen into small, wedge-like terminals, giving letters an incised, carved impression. Curves are generously rounded and slightly flattened at joins, while counters stay open and legible. The lowercase shows a fairly large presence with compact ascenders and descenders, and the overall rhythm is lively due to varied terminal shapes and subtly calligraphic stroke transitions. Numerals are robust and decorative, with noticeable flaring and rounded bowls that match the letterforms.
It works best where personality is a feature: headlines, posters, book covers, packaging, and branding marks that want a crafted or vintage voice. The strong silhouettes and open counters also allow for short passages or pull quotes at comfortable sizes, especially when ample spacing is available.
The overall tone feels handmade and expressive rather than purely formal. Its flared endings and soft, sculpted shapes suggest a nostalgic, storybook warmth with a lightly theatrical, folkloric character.
The design appears intended to blend traditional serif structure with a more artisanal, carved finish, using flared terminals to add warmth and visual signature. It aims for an approachable, characterful texture suitable for expressive editorial and display settings.
The design’s distinctive identity comes from consistent flaring across stems and arms, paired with smooth, rounded bowls that keep the texture friendly instead of sharp. In text, the distinctive terminals create a patterned sparkle that reads as decorative while remaining coherent and steady across lines.