Slab Square Ogdu 3 is a bold, normal width, medium contrast, upright, normal x-height font visually similar to 'Belur Kannada' by Indian Type Foundry, 'Artigo' and 'Loretta' by Nova Type Foundry, and 'Orbi' by ParaType (names referenced only for comparison).
Keywords: headlines, posters, editorial, packaging, signage, confident, collegiate, vintage, authoritative, impact, readability, heritage, utility, solidity, chunky, bracketed, robust, high-ink, compact.
A sturdy slab-serif with thick, confident strokes and clearly blocky serifs that read as slightly bracketed rather than razor-sharp. Curves are broad and well supported by heavy joins, giving rounded letters like C, G, O, and Q a stable, weighty feel, while verticals remain dominant in the rhythm. Counters are moderately open for the weight, and the lowercase shows a traditional, bookish construction with two-storey a and g and a strong, compact texture. Numerals match the caps in presence, with wide, steady forms and minimal delicacy.
Best suited to headlines, subheads, posters, and short editorial passages where a strong typographic anchor is needed. It can also work well for packaging and signage that benefits from a traditional, sturdy slab-serif presence, especially at medium to large sizes where the heavy serifs and compact rhythm read crisply.
The overall tone is assertive and classic, with an old-style, print-forward voice that feels trustworthy and a bit nostalgic. It suggests institutional and editorial credibility—more newspaper or collegiate poster than minimalist branding.
The design appears intended to deliver a dependable slab-serif voice with strong impact and a familiar, print-era structure. It balances robust display strength with enough conventional letterform logic to remain usable in short blocks of text.
Spacing and sidebearings appear tuned for a dense, even text color, producing a solid paragraph tone in the sample. The serifs and terminals stay consistent across uppercase, lowercase, and figures, reinforcing a uniform, workmanlike texture rather than a calligraphic or ornamental one.