Serif Normal Lurej 10 is a bold, wide, high contrast, upright, normal x-height font visually similar to 'Aman' by Blaze Type (names referenced only for comparison).
Keywords: headlines, editorial, book text, posters, packaging, authoritative, classic, institutional, bookish, impactful text, classic editorial, strong readability, traditional voice, bracketed, robust, traditional, sturdy, formal.
A robust serif with pronounced stroke contrast and strongly bracketed wedge serifs. The shapes are broad and weighty, with sturdy verticals, confident bowls, and a fairly horizontal stress that reads clearly in large blocks of text. Curves are smooth and full, terminals are blunt rather than delicate, and counters stay open despite the heavy color, giving the face a dense but controlled texture. Lowercase forms are conventional and readable, with compact joins and a steady rhythm; figures appear lining and substantial, matching the overall dark typographic color.
It performs especially well in headlines, subheads, and editorial layouts where a strong serif voice is desirable. The substantial weight also suits posters, covers, and packaging that need clear, traditional character, while remaining readable in short-to-medium text blocks when generous spacing is available.
The font conveys a traditional, authoritative tone—confident and editorial, with a slightly old-style warmth rather than a sharp modern chill. Its heavy presence suggests seriousness and credibility, suited to messaging that wants to feel established and dependable.
The design appears intended as a classic text serif with extra visual authority—retaining conventional proportions and familiar letterforms while pushing weight and contrast to deliver impact in editorial and display settings.
At text sizes the face produces a strong, even paragraph color with clear word shapes and sturdy details. The serifs and terminals are assertive and create a crisp baseline and cap line, while the generous overall proportions help prevent the bold weight from feeling cramped.