Sans Normal Helov 7 is a regular weight, wide, low contrast, upright, normal x-height font.
Keywords: branding, packaging, posters, headlines, children’s media, friendly, playful, approachable, casual, rounded, soften tone, increase approachability, modern friendliness, casual clarity, soft, bubbly, informal, open, smooth.
A rounded sans with soft terminals and generously curved joins that give the strokes a cushioned, marker-like feel. Letters are built from simple, open counters and broad curves, with minimal modulation and a consistently smooth stroke edge. The overall width runs roomy, and spacing feels relaxed, helping the shapes breathe in words and short lines. Details like the circular dots and gently drawn diagonals reinforce a hand-warmed, humanized geometry without looking erratic.
It works well for logos, packaging, posters, and other display settings where a warm, personable voice is needed. The relaxed spacing and open shapes also make it suitable for short UI labels, signage, and editorial callouts when a softer, less formal impression is desired.
The font reads cheerful and welcoming, with a lighthearted, kid-friendly tone that stays clean enough for everyday use. Its rounded shapes and soft corners reduce severity, making it feel conversational and non-technical.
The font appears designed to deliver an approachable sans-serif voice by combining geometric simplicity with rounded, softened terminals. Its aim is to feel modern and clean while retaining a playful, human touch for friendly communication.
The design favors clarity through simple silhouettes: round letters stay very circular, while straight elements are slightly softened to match the curve-driven system. Numerals follow the same rounded logic, with friendly, open forms that keep a consistent color in mixed text.