Sans Normal Esku 10 is a very light, very wide, low contrast, upright, normal x-height font.
Keywords: headlines, logotypes, branding, posters, packaging, minimal, airy, futuristic, elegant, calm, modernity, simplicity, geometric clarity, display impact, geometric, monoline, rounded, open, spacious.
A monoline geometric sans with generous horizontal proportions and a clean, open structure. Curves are built from smooth circular and elliptical forms, while straight strokes stay crisp and even, giving the design a consistent, low-modulation rhythm. Counters are wide and uncluttered; terminals are clean and unembellished, and joins stay simple, creating a quiet, highly legible silhouette at display sizes. The lowercase shows single-storey shapes and rounded bowls, with a light, spacious texture across lines of text.
Best suited for headlines, wordmarks, and brand identities where a light, spacious geometric texture can stand out. It also works well in posters, packaging, and UI/tech branding at larger sizes, where the open counters and simple shapes remain clear while maintaining a sleek, modern character.
The overall tone is modern and understated, leaning toward a sleek, futuristic cleanliness rather than warmth or expressiveness. Its thin, open drawing and rounded geometry convey a refined, airy feel that reads as technical, minimal, and contemporary.
The font appears designed to provide a clean, geometric alternative for contemporary display typography, prioritizing smooth circular forms, visual simplicity, and an airy rhythm. Its consistent stroke behavior and rounded construction suggest an intention to feel modern, precise, and quietly distinctive in branding and headline settings.
The design leans heavily on circular construction in letters like O/C/G/Q and on broad, sweeping curves in S and 2/3, creating a cohesive geometric voice. The figures are similarly rounded and streamlined, matching the alphabet’s smooth, minimalist construction.