Sans Normal Ekkoh 3 is a light, normal width, high contrast, italic, normal x-height font.
Keywords: editorial, magazines, book covers, brand identity, pull quotes, refined, literary, elegant, modern classic, elegance, editorial voice, premium branding, expressive italic, refined contrast, calligraphic, crisp, airy, slender, sweeping.
A slanted, high-contrast design with slender stems and pronounced thick–thin modulation that reads as ink-driven rather than geometric. Curves are smooth and open, with tapered terminals and a generally sharp, crisp finish. Capitals feel tall and composed, while lowercase forms are more fluid, with long ascenders/descenders and a noticeably calligraphic rhythm. Numerals follow the same contrast and slant, keeping a consistent, polished texture in running text.
This font suits editorial typography such as magazine features, headlines, subheads, and pull quotes where contrast and motion can be appreciated. It can also work well for brand marks and packaging that aim for a cultured, premium feel, and for short-form text on book covers or promotional materials where elegance and tempo matter more than utilitarian neutrality.
The overall tone is refined and literary, suggesting fashion, culture, and editorial settings. Its lively italic motion and sharp contrast add a sense of sophistication and momentum, making it feel expressive without becoming decorative or playful.
The design appears intended to deliver a contemporary, editorial italic voice with calligraphic energy and high-contrast refinement. It prioritizes expressive rhythm and a polished silhouette for display and prominent text, while remaining structured enough to function in longer lines when set with appropriate size and spacing.
The face shows a clear rightward gesture and a dynamic baseline rhythm, with particularly sweeping diagonals and generous, elegant curves in rounded letters. Stroke endings tend to resolve in narrow tapers, which reinforces a delicate, upscale color on the page and favors comfortable spacing in larger sizes.