Sans Normal Gogum 6 is a regular weight, narrow, low contrast, italic, normal x-height font.
Keywords: ui labels, branding, posters, packaging, headlines, casual, friendly, handwritten, approachable, playful, human warmth, informal tone, everyday readability, conversational voice, rounded, monoline, upright slant, open counters, soft terminals.
A monoline sans with a consistent rightward slant and gently rounded joins. Strokes keep an even thickness with smooth, continuous curves and softly finished terminals, giving letters a lightly handwritten rhythm while remaining clean and legible. Proportions are compact and slightly condensed, with open apertures in many forms and simplified, geometric construction that favors rounded bowls and straightforward diagonals.
Well-suited to short to medium-length text where a friendly, informal voice is helpful—such as UI labels, product packaging, lifestyle branding, posters, and social graphics. It can also work for secondary headings and pull quotes when you want a softer, more conversational tone than a strict geometric sans.
The overall tone is relaxed and personable, suggesting informal communication rather than strict neutrality. Its slanted stance and soft curves add warmth and a lightly playful character without becoming decorative or quirky.
The design appears intended to blend the clarity of a simple sans with the warmth of handwritten italics, providing an easygoing, contemporary feel while keeping forms straightforward and readable.
Spacing reads even and text color stays steady across lines, helped by the uniform stroke weight and clear counters. Capitals feel simple and uncluttered, while lowercase shapes maintain a casual, single-stroke feel that reinforces the humanist, handwritten impression.