Sans Normal Pemut 2 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'JT Olifer' by Jolicia Type, 'Marquee' by Pelavin Fonts, 'TT Norms Pro' by TypeType, and 'Artico' by cretype (names referenced only for comparison).
Keywords: headlines, posters, packaging, signage, logos, friendly, punchy, retro, playful, chunky, display impact, approachability, retro flavor, playful branding, soft corners, rounded terminals, bulky, compact, informal.
A heavy, rounded sans with thick, even strokes and softened corners throughout. The curves are generously inflated and slightly irregular in rhythm, giving bowls and counters a compact, squeezed feel in places. Terminals tend to be blunt and rounded rather than sharply cut, and interior counters stay relatively small, producing dense, high-impact letterforms. The lowercase shows single-story constructions (notably the “a”) and simple, sturdy joins, reinforcing an uncomplicated, display-forward build.
Best suited for headlines, short slogans, and branding moments where strong silhouette and character matter more than fine detail. It works well for posters, storefront or event signage, playful packaging, and logo/wordmark directions that need a bold, friendly voice. For longer paragraphs, it will typically perform better with generous size and spacing to preserve clarity.
The overall tone is upbeat and approachable, with a nostalgic, mid-century poster sensibility. Its bulbous shapes and tight counters create a bold, comedic energy that reads as friendly rather than austere. The slight wobble in contour and the chunky silhouettes add an informal, hand-made warmth while staying clearly typographic.
The design appears intended as an attention-grabbing display sans that prioritizes mass, softness, and approachability. Its rounded, compact forms and consistent stroke thickness aim to deliver strong visual impact with a casual, retro-leaning personality.
In the sample text, the weight and tight internal spaces make it most comfortable at larger sizes; at smaller sizes, counters and apertures can visually close. Numerals match the same chunky geometry and feel, staying consistent in color and presence with the letters.